Project overview

Delivered end-to-end video content production as part of McDonald’s Baltic-wide Winter Campaign. The project developed a digital-first campaign extension of the main concept, with a focus on promoting the McDonald’s app and in-app games. Content was created for all three Baltic markets — Latvia, Lithuania and Estonia — ensuring cross-market consistency while adapting to digital-first environments.

Digital marketing channels

Social media-focused video production created specifically for Reels, TikTok and YouTube Shorts. Content was designed to align with seasonal winter visuals and digital trends, using dynamic storytelling and attention-driven formats suitable for both organic reach and paid advertising placements across Baltic markets.

Creative delivery

From digital video concept development and scenario creation to full production, VFX integration, animation and post-production editing, we ensured strong alignment with the main winter campaign narrative while expanding it into digital-first executions. We produced and delivered multiple short-form, high-value video assets incorporating advanced motion design, visual effects and animated elements to support app promotion and interactive gaming mechanics. The content was developed for coordinated rollout across Latvia, Lithuania and Estonia, maintaining creative consistency while optimising for performance across platforms.