Project overview

Delivered end-to-end video content production as part of McDonald’s 30th anniversary campaign in Latvia, created in collaboration with Latvian rapper Ozols. The project developed a digital-first campaign extension of the main TVC concept, celebrating McDonald’s birthday together with the audience while introducing new limited-edition burgers. The focus was on translating the core celebratory message into platform-native, short-form content with dedicated concepts, scenarios and production tailored specifically for performance environments.

Digital marketing channels

Social media-focused video production created specifically for Reels, TikTok and YouTube Shorts. Content was designed to align with current digital trends, using dynamic storytelling and attention-driven formats suitable for both organic reach and paid advertising placements.

Creative delivery

From digital video concept development and scenario creation to full production and post-production editing, we ensured strong alignment with the main anniversary campaign narrative while expanding it into digital-first executions. For McDonald’s X Ozols, we produced and delivered multiple short-form, high-value video assets, crafted to celebrate the brand milestone, highlight the new burger launch and maximise engagement across digital platforms.