Lidl Grill Battle

Project Overview

Produced and filmed the Lidl Grill Battle — a summer social-first event format built around live grilling, rap culture and competitive entertainment. The activation invited audiences to experience a high-energy grill showdown featuring well-known Latvian rappers, blending food, music and personality-driven storytelling into one engaging event.

The concept positioned Lidl as a bold, culturally relevant brand during the summer season, transforming a retail location into a live entertainment stage.

Creative delivery‍

We were responsible for full video production and post-production of the TikTok-native show. Our team handled on-site filming, multi-camera capture and dynamic editing to translate the live event into engaging short-form digital content.

We delivered multiple TikTok show episodes, structured for episodic release and platform-native engagement. In addition, we supported talent casting by helping select and onboard the rappers featured in the battle to ensure strong on-screen presence and audience appea