Zara Larsson

Client

FBI

Date

November 16, 2025

Goal

Sales Griwth

Agency

Full-funnel Baltic digital advertising campaign for Zara Larsson across Meta, TikTok, Google Display and YouTube, designed to drive ticket demand and maximise event visibility across Latvia, Lithuania and Estonia.

Website

https://www.fbi.lv/lv/pasakums/zara-larsson-16-11-2025.ev-801/

Project overview

Delivered a full-funnel digital advertising campaign for Zara Larsson across the Baltic market, executed across Meta (Facebook and Instagram), TikTok, Google Display and YouTube. The strategy covered awareness, consideration and conversion stages, with ongoing optimisation to maximise reach, engagement and ticket sales performance leading up to the concert.

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