Project overview

Executed a full-funnel advertising strategy across Meta (Facebook and Instagram), TikTok, Google Display and YouTube. Campaign structure covered awareness, consideration and conversion stages, with continuous optimisation to maximise ticket sales performance.Executed a full-funnel digital advertising campaign for Robbie Williams across the Baltic market, focused on driving large-scale ticket sales and maximising event visibility throughout Latvia, Lithuania and Estonia. We led the regional digital strategy and media execution to ensure strong cross-border reach and conversion performance.

Digital marketing channels

Implemented a coordinated cross-platform strategy across Meta (Facebook and Instagram), TikTok, Google Display and YouTube, targeting audiences across the Baltics. The campaign covered awareness, consideration and conversion stages, with ongoing optimisation to scale demand and sustain ticket sales momentum region-wide.

Creative delivery

Alongside paid media management, we delivered extended promotional content production prior to the concert, including campaign visuals and digital assets adapted for Baltic-wide promotion. During the event, our team captured live photo and video coverage, including special drone footage that highlighted the scale of the production and audience atmosphere. The campaign concluded with post-event visual materials supporting continued publicity and brand visibility.

The concert attracted 30,000+ attendees.