Project overview

Comprehensive 360° digital marketing campaign designed to drive online ticket sales, strengthen brand positioning and maximise real-time audience interaction. We managed the full digital ecosystem — from strategic development and media planning to creative execution, campaign optimisation and live content deployment.

Festival dates: 8–9 August 2025.

Digital marketing channels

Integrated full-funnel advertising across Meta (Facebook and Instagram), TikTok, Google Search, Google Display and YouTube. Campaign targeting, optimisation and performance scaling were strategically aligned to increase conversions while expanding brand visibility across digital platforms.

Alongside paid media, we executed real-time content activation during the festival to boost organic reach, media exposure and audience engagement as performances unfolded.

Creative delivery

Our team produced all campaign assets, including advertising videos, digital creatives and graphic design materials tailored for multi-platform distribution. During the festival, we delivered dynamic on-site content production — capturing performances, artist moments and crowd atmosphere in real time, editing and publishing content instantly to sustain momentum and amplify visibility. The campaign wrapped with the production of the official aftermovie, extending the festival narrative beyond the event and reinforcing long-term brand impact.

Festival artists

Rag’n’Bone Man, Milky Chance, Mura Masa, Two Feet, Elderbrook (DJ SET), Hippie Sabotage, Apashe & Brass Orchestra, Ivan Dorn, The Hellp, Tautumeitas, Chris Noah, Carnival Youth, Galeniex, Wiesulis, Emilija, Deniss, Fiņķis, YŪT, Laika Suns, NOFUN!, etc.

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