Project overview

Full 360° digital marketing campaign with the primary goals of online sales, brand awareness and real-time audience engagement. We were responsible for the overall digital strategy, channel management and creative direction — from strategic planning to campaign execution, creative asset development and live content amplification.

Festival dates: 19–20 July 2024.

Digital marketing channels

Full-funnel digital advertising across Meta (Facebook and Instagram), TikTok, Google Search, Google Display and YouTube. Targeting, optimisation and performance management were focused on driving online sales while strengthening brand awareness across all platforms.

In addition, we implemented real-time live content distribution during the festival to maximise publicity, social reach and audience interaction as the event unfolded.

Creative delivery

We developed and produced all advertising content, including campaign videos, digital ad creatives and graphic design materials used across platforms to drive ticket sales and build anticipation. During the festival, our team delivered enhanced live content creation — capturing performances, backstage moments and audience energy in real time, producing and publishing content on-site to amplify visibility and engagement instantly. The project concluded with the creation of the official aftermovie, extending the festival’s impact beyond the event itself.

Festival artists

Jason Derulo, Nemzzz, Benjamin Clementine, Jacob Collier & The Djesse Solo Show, Ozols, Daddy Was A Milkman, Will Butler + Sister Squares, Jordan Ward, Danny Towers, Wiesulis & sangvn, Fiņķis, Citi Zēni, Satellites LV, Detlef, Picture Parlour, Angélica Garcia, Kautkaili, OTOY, Love’n’Joy, Vēstulēs, Elpo, Purple Negative, I MEAN LOVE, Bukte, netirais300, sivmoneyy, PACKMAN, Olas, etc.