Project overview

Full 360° digital marketing campaign with the primary goals of online sales and brand awareness. We were responsible for the overall digital strategy, channel management and creative direction — from strategic planning to campaign execution and creative asset development.

Festival dates: 14–15 July 2023.

Digital marketing channels

Full-funnel digital advertising across Meta (Facebook and Instagram), Google Search, Google Display and YouTube. Targeting, optimisation and performance management were focused on driving online sales while strengthening brand awareness across all platforms.

Creative delivery

We developed and produced all advertising content, including campaign videos, digital ad creatives and graphic design materials used across platforms to drive ticket sales and build anticipation. During the festival, our team captured live performances, backstage atmosphere, audience energy and large-scale stage moments through dynamic photo and video production. The project concluded with the creation of the official aftermovie, extending the festival’s impact beyond the event itself.

Festival artists

Sam Smith, Metro Boomin, alt-J, EARTHGANG, J.I.D, Tommy Cash, Little Big, Gustavo, Emotional Oranges, Sleaford Mods, O., Aminata, HUNN, ZEĻĢIS, Fiņķis, Bel Tempo, Patrisha, Mauku Sencis & Grandmasters Neons, Vultura, Miks Galvanovskis, MARKO & HOTTE, I MEAN LOVE, Grēta, Martas Asinis, Vēstnieks, Eliza Legzdina, MC Apšaude, Banda Banda, Wiesulis, Perestroika, Laika Suns, etc.