Offspring & Simple Plan
Full-funnel digital advertising campaign for The Offspring across Latvia and Estonia, utilising Meta, TikTok, Google Display and YouTube to maximise ticket sales and cross-market visibility
Project overview
Delivered a full-funnel digital advertising campaign for The Offspring across Latvia and Estonia, executed on Meta (Facebook and Instagram), TikTok, Google Display and YouTube. The strategy covered awareness, consideration and conversion stages, with continuous optimisation to drive ticket demand, expand regional reach and maintain strong sales momentum leading up to the concert.
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