Lidl

Project overview

Delivered ongoing strategic paid social media advertising for Lidl across Facebook, Instagram and TikTok. The collaboration focuses on sustained audience engagement, continuous performance optimisation and strengthening brand visibility across digital platforms.

Digital marketing channels

Managed and optimised ongoing paid advertising across Meta (Facebook and Instagram) and TikTok, applying platform-specific targeting strategies, A/B testing and performance monitoring to maximise reach, engagement and efficiency over time.

Creative & performance approach

Implemented a data-driven campaign structure with continuous optimisation, audience refinement and creative testing to ensure long-term growth and measurable performance across all social media platforms.