Lexu AI

Project overview

Launched Lexu AI, an innovative legal-tech start-up and AI-powered platform designed to modernise legal services in Latvia. The campaign combined a branded podcast series featuring the Lexu AI founder and leading figures from Latvia’s legal industry with short-form video content and a targeted banner campaign. The objective was to build awareness, credibility and early sign-ups for the platform in a competitive professional market.

Digital marketing channels

Executed a paid digital outreach strategy across LinkedIn and YouTube to reach legal professionals, corporate decision-makers and digitally-engaged audiences. Campaign assets included LinkedIn banners with strategic copy tailored for professional positioning, show videos for LinkedIn Ads and YouTube placements, and short-form clips repurposed from the podcast to maximise reach and engagement.

Creative delivery

Created a multi-format video suite anchored by a podcast series hosted on the Jurista Prāts YouTube channel, featuring conversations between the Lexu AI founder and key representatives from Latvia’s legal industry. (Names and guests were sourced from existing episodes on the channel.)

Alongside long-form podcast content, we produced shortened video versions optimised for social platforms and ad feeds, emphasising key insights, elevator-pitch moments and professional appeal.

In addition to on-camera production, we developed a suite of visual assets — including banners and show teasers — with strategic copywriting that positioned Lexu AI as an essential legal-tech solution in the Latvian market.