Galerija Centrs

Project overview

Delivered ongoing strategic paid social media advertising for Galerija Centrs across Facebook and Instagram. The collaboration focuses on sustained audience engagement, continuous performance optimisation and strengthening brand visibility, while supporting key seasonal campaigns throughout the year.

Digital marketing channels

Managed and optimised ongoing paid advertising across Meta (Facebook and Instagram), implementing platform-specific targeting strategies, creative testing and performance monitoring to maximise reach, engagement and campaign efficiency.

Seasonal activations — including holiday campaigns, promotional periods and retail highlights — were supported through structured media planning and intensified advertising bursts aligned with peak shopping periods.

Creative & performance approach

Applied a data-driven campaign framework with continuous optimisation, audience segmentation and creative A/B testing to ensure long-term growth, seasonal impact and measurable performance across social media platforms.

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