Project overview

Developed and executed an integrated TVC & digital marketing campaign for Fenikss as part of a major brand relaunch, marking the transition from a long-established offline entertainment brand to a digital-first platform.

Built around the slogan “Garlaicība? Ne šeit! Fenikss tagad arī online!”, the campaign positioned boredom as the true enemy — dramatizing it through surreal, high-concept storytelling. Rather than communicating product features, the films reframed boredom as a dangerous emotional state that drives absurd behavior, positioning Fenikss as the escape.

The TVC acted as the emotional hero, while a full-scale digital rollout amplified reach and performance across platforms through paid advertising and cross-channel distribution.

Digital marketing channels

Executed a coordinated full-funnel digital advertising strategy across Meta (Facebook and Instagram), Google Display, YouTube and additional performance channels. Campaign structure covered awareness, consideration and conversion stages, ensuring the TVC narrative translated into measurable digital performance.

Paid media amplified the cinematic storytelling, driving brand visibility, engagement and platform traffic while reinforcing top-of-mind awareness during the relaunch phase.

Creative delivery

The content delivery included the hero TVC, a dedicated digital campaign extension created specifically for paid advertising environments, and professional campaign photography developed in the same visual aesthetic for website use and digital banners.

From concept development and scriptwriting to cinematic production, VFX integration and post-production editing, the films were crafted to deliver strong visual storytelling across both television and digital platforms.

High-concept executions — including the “Fire Extinguisher Mario Kart” film — combined absurd humor, grounded realism and detailed art direction to transform boredom into a memorable brand narrative. The Fenikss red dice mascot was introduced through animation, strengthening recognition across all campaign touchpoints.

Professional photo assets were produced alongside video content to ensure visual consistency across web, display advertising and broader digital placements.