Calvin Harris
Full-funnel digital advertising campaign for Calvin Harris across Meta, TikTok, Google Display and YouTube, strategically structured to drive ticket sales and amplify event visibility across all digital touchpoints.
Project overview
Executed a full-funnel advertising strategy across Meta (Facebook and Instagram), TikTok, Google Display and YouTube. The campaign covered awareness, consideration and conversion stages, with ongoing optimisation to maximise reach, engagement and ticket sales performance.
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