Brīvību vistām

Project overview

Developed and executed a social-first campaign for Dzīvnieku Brīvība to increase sign-ups for the “Brīvība Vistām” initiative — a movement advocating for cage-free egg production in Latvia.

The campaign focused on generating public support and encouraging people to sign the petition, helping drive momentum toward higher animal welfare standards and the transition away from caged systems.

Digital marketing channels

Launched a paid social media campaign designed to maximise reach, engagement and petition sign-ups. The campaign targeted value-aligned audiences and was optimised for lead generation and conversion performance across digital platforms.

Creative delivery

Created the full social video concept, including scenario development and messaging structure tailored for emotional impact and clarity. Our team handled casting and onboarding of the main spokesperson, filming and post-production editing.

The final video was designed to communicate the urgency of the issue in a relatable and accessible way, driving viewers to take action. We managed the paid advertising rollout, optimising the campaign to increase sign-ups and broaden public awareness of the cage-free initiative.