50 Cent (SOLD OUT)

Project overview

Delivered a multi-channel paid digital advertising campaign for 50 Cent covering all digital channels — including Meta (Facebook and Instagram), TikTok, Google Display and YouTube — across two concert dates. The strategy supported both concert promotions, one of which achieved sold-out status, driving widespread visibility and ticket demand.

In addition to paid advertising, we produced all digital TVC assets and OOH (out-of-home) advertising materials to maintain consistent cross-channel communication and maximise audience impac

Creative delivery

Created dedicated digital TVC content and OOH creatives aligned with the concert’s positioning, optimised for performance across paid channels. The delivery included:

• Performance-ready social video formats
• Display and banner assets for digital media buys
• TVC adaptations for platforms and audiences
• Out-of-home visuals synchronised with the broader campaign narrative
  

Through strategic creative development and platform optimisation, the campaign maintained visibility across audiences while amplifying ticket engagement for both concert dates.